About Royston First

Royston First is the brand name for the town’s Business Improvement District (BID). Established in 2009, it is funded primarily by town centre and industrial estate businesses with the aim of raising the profile of Royston as a great retail, tourist, and business destination, and improving the experience for those who live, visit and work in the town.

We do this by working closely in partnership with businesses and other organisations, managing projects that encourage feelings of pride in the community, carrying out a whole host of promotional activities, and doing whatever we can possible to protect businesses and the wider community.